The most well-known brands All fronts against tencent get their hands on B2B?

Recently, the industry spread news that tencent will splurged on acquisition of B2B platform, Marco Polo, the site is not known to the public, but is well-known in the field of procurement, as of last year, the site is the second, the domestic B2B behindalibaba, it is said that this year may be the first, if the takeover news release at other time, have nothing to talk about, but at this point (alibaba is going to be launched on September 19th), tencent's acquisition of a second to alibaba website sniper is too thick.

And there are a bombshell that tencent will give Marco Polo nets a micro letter entrance.

Marco Polo is a what kind of company, so generous terms given to tencent?B2B for tencent and what is the value?Dally with electricity slightly analysis for everybody here.

Marco Polo is who?

The company more low-key, the rumor is not much, people familiar with the matter, founded in 2007, is a network of Marco Polo B2B procurement search engine, business model is similar to alibaba, orders and financial services is the main income, its profit in 2009.

Its CEO Sue in quite an interview at the end of 2013, referred to the current status:

"Today, Marco Polo network has built up a huge database, achieved more than four SKU, small and medium-sized enterprises more than 10 million registered members and traffic is the top three of the industry, and in the past few months, our user experience, search experience, registered members have begun to transcend rivals such as alibaba, automobil, you can freely to Marco Polo, alibaba, automobil try to search for purchasing all kinds of goods, we in the category of commodity, quantity, and quality beyond them."

And the comprehensive report "for 2013 Chinese B2B e-commerce market, according to China's B2B e-commerce market SKU, alibaba, Marco Polo, hc360 with 24%, 24% and 24% respectively in the *** expected in 2014, Marco Polo may become the industry's biggest B2B database.

Investment background, in 2011, Intel and lg electronics joint capital injection, which Intel is $ten million, but the total amount is unknown, the tencent's investment quota deep throat nor disclosed to Dally with *** site intended to went public in 2014, but now I should plan to change.

There is also a gossip, its chairman, Sue the pretty and alibaba CEO Liu Zhaoxi, jingdong group chairman of the board of directorsliuIn central Europe.

B2B is a long-term latent in the field of electricity industry, well-known companies is not much, but mostly in focusing to get rich, the site is one of them, tencent's investment in the company, is approved its earnings growth.

But obviously, tencent's investment not only for their, relying on mobileThe InternetDongfeng, B2B is a second life.

These two years rise a B2B business is TongXin city, from the establishment to the listed but also four years, annual turnover is close to 10 billion yuan, now Hong Kong stock market value has reached 8 billion.

Them is an important factor of success by micro letter to help engineers to complete purchase, now circulating on the Internet is still in an article, "how to use micro letter do 10 billion", interested can look for to see.

That is why I initially said Marco Polo nets to a micro letter entry was a bombshell.

Through the mobile terminal to complete the whole process of procurement, will greatly increase the efficiency of the B2B market trillions, far more than tens of billion is a cinch, so, the future of B2B is not declining, but a piece of blue ocean.

But the rise of B2B impossible by simple transaction platform mode by information blending, need to have a deeper business model transformation, now, with tencent cooperation can bring what to Marco Polo net change it.

Imagination is very big, two weapons, tencent's QQ and micro letter can be fully *** business information can be direct QQ chat window, only this one, the purchasing power of search engine will have explosive growth, and Marco Polo web home page displays have been in this line of business.

In micro letter to the entrance, but also for 10 million member enterprises to establish a mobile shop, which greatly enriched the micro letter business ecosystem, also let the Marco Polo mobile transformation is realized.

This is a terrible imagination, although B2B purchase not necessarily on the mobile end complete closed loop, but can be sourcing hub.

Tencent's strategy of closed loop

Since then, tencent is no longer a company on C end consumers, and flirt electric business contact with the understanding of the acquisition, tencent into the B2B domain, the purpose can be divided into three:

First, the complete closed loop strategy:

Tencent's recent actions frequently, some time ago and wanda, baidu strategy, jointly issued a "million" teng alliance O2O again hair force, the public comment on last year appears to be insufficient to meet tencent O2O strategy;Earlier this year, tencent and strategic investment jingdong, now the eldest brother Marco Polo, B2B industry database, tencent completed including B2C, C2C, O2O, mobile telephone, B2B big electric business strategy such as closed loop.

It also marks the tencent's influence on enterprises from the aspects of information (news,advertising) into the transaction level (procurement, settlement).Trading, means that the flow of funds, also means that the business trend, so in-depth transaction data, to tencent's business in the traditional enterprise, infiltration of counts.
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